How to Develop and Communicate a Compelling Vision for Your Organization

When you develop and communicate your vision to your organization, your team will not only understand what they’re doing but why they’re doing it.

Every organization begins with a distinct vision that includes seeing the “big picture.”

Developing a Vision

The first step is having a dream. Dream about what you can do and what you want to achieve. When you dream, dream big. Big dreams let you come up with ideas that might be possible in the long term.

The “foolish” dream is often the one with the most potential. Listen to your gut feeling.

Everyone has a picture in their minds of their future. Perhaps you would like a successful business that makes a positive impact in your community.

Communicating a Vision: The Details

After creating your vision, you need to develop the details. People should know what your vision will mean to them daily. Along with telling your vision, you need to express the details of fulfilling your vision. In other words, you need to develop a plan. Your team will find your vision meaningless if you don’t tell them how you plan on bringing your vision to fruition.

While you don’t need to have all the answers at this stage, you should have some solid ideas. If you have a vision of owning a sustainable organization that gives back to the community, what must occur to get there? Do you need to set up a meeting with the park district first? Do you need to orchestrate some community events?

At some point, do you need to have a meeting with city hall officials to announce what your vision is for the community? Write down some tentative answers to these questions.

The better your plan for accomplishing your vision, the more likely your team will believe you and be encouraged to follow your lead. Once you build some confidence in your vision, start to gather support for the vision of your organization. Use your vision to get your team members to play a part in fulfilling your goal.

Don’t undervalue the power of your vision and ideas. You, as a leader, have what it takes to guide others, helping them to envision a better organization and community.

The Bottom Line

As a leader, you should be developing and communicating your vision every chance you get. People look to leaders to motivate them to stay the course. The more you’re excited and sure about where you are going, the more people will want to follow you.

As the top provider of executive coaching in Denver, CO, we can help you get started on developing a vision that will take your organization to the next level. Learn strategies that will help you communicate your vision to your team members, inspiring them to follow you, their leader.